The laptop market in India has been witnessing significant growth over the past few years, driven by factors such as increasing digitization, remote work and learning trends, and the growing popularity of gaming laptops. As we look ahead to 2024, it’s interesting to explore the market share of various laptop brands in India and understand which brands are leading the pack. Let’s take a closer look at the top selling laptop brands in India in 2024 based on market share.
1. HP (Hewlett-Packard): HP has been a dominant player in the Indian laptop market for several years, known for its wide range of laptops catering to various segments such as business, personal, and gaming. HP’s laptops are known for their reliability, performance, and innovative features. In 2024, HP continues to maintain a strong market share in India, thanks to its diverse product portfolio and strong brand reputation.
2. Dell: Dell is another major player in the Indian laptop market, known for its quality products and customer service. Dell offers a wide range of laptops, including business laptops, gaming laptops, and budget-friendly options. With a focus on innovation and customer satisfaction, Dell continues to be a popular choice among Indian consumers, contributing to its significant market share in 2024.
3. Lenovo: Lenovo is a well-known brand in the Indian laptop market, offering a wide range of laptops for both consumers and businesses. Lenovo laptops are known for their durability, performance, and value for money. In 2024, Lenovo continues to be a strong contender in the Indian market, thanks to its diverse product lineup and focus on innovation.
4. Acer: Acer is a popular choice among Indian consumers looking for affordable yet feature-rich laptops. Acer offers a wide range of laptops, including gaming laptops, ultrabooks, and Chromebooks. With a focus on providing value for money, Acer has been able to capture a significant market share in India in 2024.
5. Asus: Asus is known for its innovative laptops that cater to different segments of the market, including gamers, professionals, and students. Asus laptops are known for their performance, design, and gaming capabilities. In 2024, Asus continues to be a popular choice among Indian consumers, contributing to its strong market share in the country.
6. Apple: Apple is known for its premium laptops, including the MacBook Air and MacBook Pro, which are popular among professionals and creatives. While Apple’s market share in India may not be as high as some other brands, it remains a significant player in the premium laptop segment, thanks to its strong brand reputation and loyal customer base.
7. Microsoft: Microsoft is known for its Surface lineup of laptops, which offer a unique blend of performance, portability, and design. While Microsoft’s market share in India may be relatively small compared to other brands, its Surface laptops are popular among professionals and students looking for a premium Windows experience.
8. Xiaomi: Xiaomi is known for its value-for-money smartphones, but the company has also entered the laptop market with its Mi Notebook series. Xiaomi laptops offer good performance and features at an affordable price, making them a popular choice among budget-conscious consumers in India. In 2024, Xiaomi is expected to continue gaining market share in the Indian laptop market.
9. Samsung: Samsung is a well-known brand in the electronics industry, but its presence in the Indian laptop market is relatively small compared to its smartphone and TV business. However, Samsung offers a range of laptops, including Chromebooks and ultrabooks, which cater to different segments of the market. In 2024, Samsung is expected to focus on expanding its presence in the Indian laptop market.
10. Avita: Avita is a relatively new player in the Indian laptop market, but the brand has been gaining popularity thanks to its affordable yet feature-rich laptops. Avita laptops offer good performance, design, and value for money, making them a popular choice among budget-conscious consumers in India. In 2024, Avita is expected to continue gaining market share in the country.
In conclusion, the Indian laptop market is highly competitive, with several brands vying for market share. While established players like HP, Dell, and Lenovo continue to dominate the market, newer players like Xiaomi and Avita are making their mark with their affordable yet feature-rich laptops. As we look ahead to 2024, it will be interesting to see how these brands continue to evolve and compete in the dynamic Indian laptop market.
